Instagram Story Dimensions in 2024

Instagram Story Dimensions in 2022

Instagram is one of the most powerful Social Media Platforms for your business. It provides the opportunity to expand your audience and reach your potential consumers.

A major part of running your brand’s accounts on social media is creating and publishing high-quality content regularly. Keeping your followers engaged with a variety of content is important to stay visible and create brand awareness.

Creativity and originality can help create high-quality content but it is crucial to know how to design it. Posting Instagram Stories is an efficient way to grow your business over time. It’s because they are designed to be fast and memorable, which helps enhance your brand and drive traffic to your website. Also, Stories uses full of the mobile screen and offers distraction-free canvas.


Instagram Story Resolution

Creating Instagram Stories according to the recommended size and resolution is the key point in publishing high-quality content. Here are the specifications you need to pay attention:

  • Instagram Story size is 1080 x 1920 pixels, with a 9:16 aspect ratio.

  • Stories are vertically displayed. So, horizontal images or videos are not recommended since they won’t look good and professional.
  • Supported image file types are JPG and PNG, maximum of 30MB in size.
  • Supported video file types are MP4 and MOV, maximum of 4GB in size.
  • There is a 15-second limit per Instagram Story. Videos that are longer than 15 seconds will be cut into pieces played one after another.


Using Editing Tools

It is possible to create Instagram Stories using a tool that will size the image you upload with various editing options. You can crop the image to the right Instagram Story size, and use a design temple, which will improve your content quality. Check out Amazing Photo Editing Apps for Social Media.

For example, you can use Canva’s library of Instagram Story templates.

Go to Templates, and click on Instagram Stories. You’ll see all the examples here.

If you want to create a new Story, press “Create a design” at the top-right of the page, and choose “Instagram Story”.

Create a new Instagram Story design

Now, you have a pre-sized blank canvas that can be designed the way you want. You can use the templates by changing the photos, colors, etc., or upload your photo and start creating your own design.

Design your Instagram Story


How Often You Should Post

Content is what attracts social media users and convinces them to follow you. It is incredibly essential to stay active as follower growth is fueled by posting regularly quality content. That’s why uploading regular posts on daily basis should be your priority while running your accounts. There is a simple way to publish content regularly without struggling to post manually on your own every single day. Use Heropost Content Calendar, post your content on a schedule, and organize your monthly or yearly posts.

Heropost Content Calendar

A content calendar is a visualized version of your content distribution throughout a month or a year. It gives you easy access to visualization of your organized content. With the help of a content calendar, you schedule posts in detail, organize the date you want to submit, and edit when it is needed.

You can plan your Instagram posts in a simple and straightforward way. Here is a How to Guide for Scheduling Instagram Posts.


Track Your Accounts’ Performance

You always need an insight into your social media presence to analyze which type of content does work. It is very beneficial to keep track of likes, comments, shares, etc. so that you’ll have an understanding of what to post in the future.

Heropost presents you clear analytics and actively updated reports of your accounts. You can daily keep track of the number of followers, engagement rates, and high-performing content for each social media account you have on the list.

Analyzing past or recent successes in your social media process will improve how you manage your accounts.

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